The California Consumer Privacy Act is intended to enhance privacy rights and consumer protection for residents of California. CCPA is not limited to businesses headquartered in California, or even to businesses physically operating in California— CCPA applies to consumer data collected from any resident of California. databrackets’ certified privacy and security professionals can help your organization comply with California’s CCPA requirements in the most efficient and cost-effective way.
Why Does CCPA Compliance Matter?
The California Consumer Privacy Act was signed into law on June 28, 2018. The law aims to enhance privacy rights and California consumer protection by regulating businesses’ collection and sale of California consumers’ data. The law establishes the rights of both the California Attorney General and private California residents to take legal action against businesses if they fail to comply. Building on over a decade of experience helping government, healthcare, finance and wider enterprise organizations meet their data compliance requirements, databrackets is actively supporting customers preparing for the California Consumer Privacy Act. By helping organizations secure data, manage risk, and audit data handling processes, databrackets delivers practical solutions to a complex list of compliance requirements.
Key CCPA Regulations:
1798.115(d) – “A third party shall not sell personal information about a consumer that has been sold to the third party by a business unless the consumer has received explicit notice and is provided an opportunity to exercise the right to opt-out pursuant to 1798.120.”
1798.120(b) – “A business that sells consumers’ personal information to third parties shall provide notice to consumers, pursuant to subdivision (a) of Section 1798.135, that this information may be sold and that consumers have the right to opt-out of the sale of their personal information.”
1798.120(a) – “A consumer shall have the right, at any time, to direct a business that sells personal information about the consumer to third parties not to sell the consumer’s personal information. This right may be referred to as the right to opt-out.”
1798.105. (a) “A consumer shall have the right to request that a business delete any personal information about the consumer which the business has collected from the consumer.”
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